Joe Johns
Founder,
Belacuna / Juno / Dynamo

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Johns is redefining access to non-bankable assets by bridging traditional finance with digital infrastructure. As the founder of multiple ventures—including Belacuna and Juno—he’s raised over £50 million across oil, energy, and crypto-based infrastructure projects. Now focused on stablecoins, gold-backed instruments, and ASIC mining in North Africa, Johns is building vertically integrated, yield-generating ecosystems powered by platforms like GenTwo.

Assetization focus:
Structuring alternative assets—like gold, mining hardware, and stablecoins—into regulated, scalable investment products through GenTwo and proprietary issuance vehicles.

Key figures:
→ £50M+ raised in capital across alternative asset classes
→ Strategic partner of GenTwo and a €1B+ gold trader in the UAE

At Linklaters, I said I’d become a rainmaker. I left shortly after—and today, that’s exactly what I do in assetization.

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