Forbes Assetization Leaders List

In 2025, Forbes and GenTwo are partnering to find companies and individuals that are innovating, trying new things and thus expanding the finance industry. Register now to be considered for the first-ever Forbes Assetization Leaders List.

What is an Assetiziation Leader?


An Assetization Leader is a visionary who is redefining the way assets are structured, managed, and monetized. These leaders are at the forefront of financial innovation, pioneering new methods to unlock liquidity from previously non-bankable assets, create novel investment opportunities, and bridge the gap between traditional finance and emerging asset classes.

Attributes of an Assetization Leader:

1. Innovator: Develops and implements groundbreaking financial models that transform illiquid or unconventional assets into investable opportunities.
2. Bridge-Builder: Connects institutional investors, asset owners, and technology providers to create new asset classes and investment vehicles.
3. Democratization Advocate: Pushes for broader access to investment opportunities by making assetized products available to a wider range of investors.
4. Tech-Enabler: Leverages blockchain, AI, and digital platforms to enhance transparency, efficiency, and scalability in assetization.
5. Regulatory Pioneer: Shapes conversations around regulatory frameworks, ensuring that assetized products adhere to compliance while fostering financial innovation.
6. Value Unlocker: Identifies hidden or dormant value in non-traditional assets such as intellectual property, carbon credits, real estate, collectibles, and alternative investments.
7. Scalable Impact: Focuses on large-scale implementation and the broader economic and societal impact of assetization.


This search for 30 Assetization Leaders will spotlight those driving the future of finance by unlocking trillions in untapped asset potential, transforming industries, and reshaping investment landscapes.

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