To curate a list that reflects the future of assetization, the jury brings together leaders who sit at the forefront of financial innovation. They come from disciplines spanning investment, technology, alternative assets, and regulatory strategy — each with a track record of identifying value before it becomes consensus.

Their role goes beyond selection. They evaluate emerging models, challenge assumptions, and surface the individuals and companies redefining what can be owned, traded, and scaled. In an environment where new asset classes are accelerating into the mainstream, their expertise ensures that this list doesn’t just observe the market — it anticipates it.

Kean Birch
Professor, York University

Kean Birch is Ontario Research Chair in Science Policy and Professor in the Department of Science, Technology & Society and Graduate Program in Science & Technology Studies at York University, Canada. He is the Founding Director of the Institute for Technoscience & Society at York and Co-editor of Assetization: Turning Things into Assets in Technoscientific Capitalism (MIT Press).

Philippe A. Naegeli
Co-Founder & CEO, GenTwo

Philippe Naegeli is CEO and co-founder of GenTwo, a Swiss B2B fintech company enabling the securitization of virtually any asset. With more than 30 years of experience in investment banking, corporate governance, and product innovation, he previously founded PAN Asset Management and served as CEO and Vice President of the Board at Forstmann & Co. USA. At GenTwo he leads a global financial engineering network, launched the “AssetRush” event series, and oversees over USD 4 billion in Assets under Service. In 2024 he co-authored Assetization, exploring a USD 78 trillion investment opportunity.

Richard Schäli
Chairman & Founder, Camp Corvatsch / Investor / Forbes Under 30 Listmaker

Richard Schäli is Chairman and Founder of Camp Corvatsch, a gathering designed to connect renowned entrepreneurs with exceptional young founders. He began his career early, founding Secanta Capital at age eleven to manage assets for retail investors through listed certificates. Today he advises and invests on behalf of ultra-high-net-worth individuals, focusing on long-term investments in technology companies with support from leading family office advisors.

Dr. Martha Böckenfeld
Advisor, Investor, Expert on AI and Transformation in Finance

Dr. Martha Böckenfeld is an experienced advisor, investor, and thought leader in innovation and transformation in the financial sector. With more than 20 years in leadership roles at institutions including UBS, AXA, and UniCredit, she brings deep expertise in strategy, digital transformation, and the role of artificial intelligence in reshaping banking and finance.

Klaus Fiala
Editor-in-Chief, Forbes Switzerland

Klaus Fiala has served as Editor-in-Chief of Forbes Switzerland since 2019. He joined Forbes in 2015, became bureau chief in Zurich in 2017, and has covered business, finance, and leadership across Europe. With a background in economics and studies in Vienna and Madrid, he began his career in stock market reporting at the Austrian Press Agency (APA-Finance).

Demelza Hays
Digital Asset Portfolio Manager, Zeltner & Co. / Forbes Under 30 Listmaker

Demelza Hays, PhD, is Director of Research at Cointelegraph and portfolio manager at Zeltner & Co. She has authored more than 20 reports on digital assets, managed cryptocurrency funds, and taught finance and blockchain at the University of Liechtenstein. A Forbes 30 Under 30 alumna and Fulbright Scholar, she has been active in crypto since 2013 and co-founded Blockchain Büro in Liechtenstein.