Luxury is booming. Not convinced? Just take a look at the richest man in the world. By creating industry behemoth LVMH, Bernard Arnault has amassed a net worth of $218 billion, more than anyone else, including serial entrepreneur Elon Musk and Amazon founder Jeff Bezos.
Many that go into the luxury industry hope to do exactly what Arnault has done since the 80’s: Make loads of money by selling costly products. But marketing these products isn’t becoming any easier: Growing wealth inequalities, a disdain for elitist behavior and a growing presence on social media channels means that luxury companies have their work cut out for them.
But what does luxury mean in today’s world? Which role do trends such as quiet luxury, sustainable luxury or even minimalism play within the industry? And how do established brands and newcomers position themselves in the fight for the few that can afford to buy their products?
At the Luxury Summit, hosted by Forbes and FACES on June 13th in Zurich, we will convene old names and new faces, experienced executives and hungry entrepreneurs, minimalists and gourmets to discuss where the luxury industry is headed—and how we can make some money in the process.