The made-up nonsense about generations at work

In January 2016 we started our search for the world’s most inspiring organizations to work for. To be brutally honest,..

In January 2016 we started our search for the world’s most inspiring organizations to work for. To be brutally honest, this entire adventure was born out of personal frustration. Frustration that was built up in only two years of working in the corporate world. And while we started our professional careers as ambitious and enthusiastic as you might expect from recent graduates, after not too long it became clear to us that the way the corporate world is organized is completely outdated and broken.

Apparently, we were not the only ones suffering in the workplace. Research shows that a staggering 87% of the global workforce is disengaged from work! The amount of untapped potential that results from this global problem is immense. In an effort to solve this widespread problem, we quit our jobs and started to travel the world to find and learn from pioneers. Pioneers that have solved this problem and cracked the code of employee engagement.


Over the last 15 months we have been visiting over 50 highly progressive workplaces that challenge the status quo in the way we work and thereby vastly outperform their competitors in, among others, engagement levels and financial success. During our visits to these Corporate Rebels, we share our findings and inspire others to follow these pioneering footsteps towards better workplaces.

The moment we started our search people started to bombard us with questions about how the generational differences influence the creation of a great place to work. Typically, it doesn’t take long before we hear the various stereotypes and prejudices; from the laziness of ‘Gen Xers’ to the unwillingness to change of ‘baby boomers’ and the narcissism of ‘millennials’. The most striking of such claims: the lack of proper evidence.

Take for example the made-up claim that millennials are avid job-hoppers. Sadly, for many this is a set-in-stone characteristic of “this restless and never satisfied generation”. But it is just plain nonsense when we start looking at the real data. The US Bureau of Labor Statistics shows that the current young workers change jobs less frequently than those of the same age in the nineties.

The chart below shows that every month, about 3 percent of those be­tween the age of 22 and 29 change jobs, compared to more than 4 percent in the mid-1990s.


The job hopping myth is just one of the made-up generalizations wrongly shaping the way we think about generational differences in the workplace. Knowing such claims to be false, we decided to put some of them to the test. During some of our recent workshops we started to ask the audiences (mostly aged 40 to 60) the following question: “What do you think millennials want in the workplace?”

No matter location, industry, or culture, the answers we get are always more or less the same. They can be roughly summarized in the following needs: purpose, meaning, freedom, autonomy, fun, and personal development. This indeed sounds like the typical things millennials want in their work, right? Or at least what all kinds of gurus are telling us.

But we didn’t just stop there. We then ask the audiences another question. And remember, the people in our audiences were mostly between the age of 40 and 60. We ask them: “So who of you is not looking for these things in their work?” A deafening silence always follows. Because, off course, they are looking for exactly the same aspects in their work!

This is not so surprising after all, as we are all human beings with similar universal basic needs and desires. Sadly we tend to lose sight of these similarities because of the false discussion on generations and the ‘us versus them’ debate.

While we believe the needs and desires of the various generations are generally the same, we do see another interesting characteristic of the radically progressive organizations we visit. And we witnessed it most clearly when we visited the Belgian Department of Social Security in Brussels.

In 2012 Frank van Massenhove, the freshly appointed president of the Department, started a radical transformation to create a better and more inspiring workplace. He decided to cut layers of hierarchy, got rid of all kinds of control mechanisms, and started to allow his employees to determine where, when, how, and how many hours they would work.

During this transformation they continuously tracked the extent to which employees liked their new way of working. The results are interesting and tell us more about the differences between various generations. Apparently, different age groups responded differently to the organizational changes (please be aware: this is a generalization too, also within the age groups there are of course differences).

Young civil servants tended to feel these progressive ways of working as “a normal way to organize work” and they felt as if work could and should not be organized any differently. At the same time, the older employees tended to be completely ecstatic about their new working environment. Their levels of excitement are much higher than those of their younger colleagues.

The needs among the various age groups are definitely not unique and rather similar.

The older generations never expected that working in such a progressive way could ever be a reality, let alone that it would lead to successful outcomes. And successful it is: productivity, engagement and customer satisfaction levels are through the roof while sick leave and the number of burn-outs have decreased significantly.

This trend, which we’ve witnessed during several of such radical transformations, leaves us believing that the needs among the various age groups are definitely not unique and rather similar. What drives and motivates people can best be summarized by the findings of Daniel Pink’s influential research: purpose, mastery, and autonomy. When we ensure these factors are satisfied in the workplace, we will surely create more engaging, inspiring, and therefore successful organizations.

It’s time to stop believing all this made-up nonsense of different generational needs and the blaming cultures that result from it. We better start figure out our similarities and our expectations when it comes to creating highly inspiring workplaces. It’s time to start asking employees what they want in the workplace, regardless of their age and regardless of the generation they belong to. Only then we can make a radical shift in the way we organize work. Only then we can create more human, more engaging and more thriving organizations.

The Authors

Joost Minnaar and Pim de Morree, known as “The Corporate Rebels”, are on a mission to make work more fun. They travel the world and learn from workplace pioneers by checking off their renowned Bucket List. They share their findings and everything they learn about the unique workplaces they visit on their blog and through keynotes and workshops around the world. – or on twitter: @corp_rebels

Dieser Artikel erschien in unserer April-Ausgabe.




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